373 renovation leads in Rostov-on-Don in 3 months

Promoting a company specialising in complete renovations of apartments, houses and commercial properties.

Leads received: 373
Campaign duration: 3 months
Advertising budget: 89,714.28 ₽
Average cost per lead: 240.52 ₽

The goal

Attract potential renovation customers and build a journey from an advertisement to booking a site measurement visit. Also bring the website and company page into a consistent, recognisable visual style.

Handling enquiries

The ads brought people into a conversation with the company. After the greeting, a keyword triggered an automated message sequence that guided the potential customer towards booking a site measurement visit.

What I did

Improved the website design, bringing its grid, element placement and typography into order.
Audited the company page, updated it to match the website and configured enquiry buttons and widgets.
Developed the advertising strategy, wrote the copy and prepared ads using real photographs of completed work.
Set up an automated message sequence to encourage bookings for site measurement visits.
Tested audiences based on keyword phrases, interests and activity on competitors' pages, as well as a broad audience and several ad formats.

The result

The campaign generated 373 renovation leads at an average cost of 240.52 ₽. Alongside the advertising, the client received an updated website and company page design, plus an automated messaging sequence for handling enquiries.