All case studies
AUTO PARTS
Case 02 / 0492 enquiries for auto parts from Japan in 22 days
Promoting a supplier of automotive parts and assemblies from Japan, serving Russia, Kazakhstan and Belarus.
- Enquiries received
- 92
- Campaign duration
- 22 days
- Advertising budget
- 10,333.33 ₽
- Average cost per enquiry
- 112.32 ₽
75 new followers also joined the company's page
The goal
Test an additional customer acquisition channel and generate enquiries so their quality could later be compared with the existing source.
What I did
- Studied the business and gathered the initial information on advertising goals and budget.
- Prepared ads using real photographs provided by the client.
- Targeted an audience using relevant keyword phrases.
- Managed the campaign for 22 days and evaluated the enquiries generated.
The result
The campaign generated 92 enquiries at an average cost of 112.32 ₽. The company's page also gained 75 followers.
The audience selected using keyword phrases became the main source of consistent enquiries. Following the campaign, we planned to adjust the strategy and increase the advertising budget.