12 leads for home and sauna construction in 15 days

Promoting turnkey home and sauna construction in Pestovo, the Novgorod region and several neighbouring regions.

Leads received: 12
Campaign duration: 15 days
Advertising budget: 24,107 ₽
Average cost per lead: 2,008.93 ₽

The goal

Attract enquiries from potential construction clients using the company's existing page, without a separate landing page.

What I did

Audited the page design, advertising offer and competitive advantages.
Identified reasons to choose the contractor: builders with over 15 years of experience, more than 1,500 projects, a three-year warranty and the option to pay using Russia's maternity capital benefit.
Prepared and launched four ads built around the message ‘3 reasons to choose our home’.
Tested different photographs and views of completed buildings to identify the most effective options.

The result

In 15 days, the campaign generated 12 leads at an average cost of 2,008.93 ₽. The best-performing ad accounted for half of all enquiries: six leads at 1,259.27 ₽ each.

Real photographs of building exteriors with minimal decorative elements performed best in this campaign. They became the basis for further advertising optimisation.