180 leads for an aesthetic clinic in 2 months

Promoting aesthetic services through clinic page design, advertising materials and enquiries for consultations and treatments.

Anastasia approached me to launch an advertising campaign and attract new clients to her aesthetic clinic.

Leads received: 180
Campaign duration: 2 months
Advertising budget: 48,000 ₽
Average cost per lead: ≈ 267 ₽

1,320 new followers also joined the clinic's page

The goal

Attract new potential clients to the clinic, prepare its page for advertising traffic and identify audiences for promoting aesthetic services.

What I did

Designed and populated the clinic page with service information, special offers and client reviews.
Analysed competitors and developed a two-month advertising strategy.
Prepared ads and creative materials to promote popular treatments.
Tested audiences based on interests in skincare, aesthetic treatments, beauty and related services.
Targeted areas near the clinic and tested audiences of competitors, spas, fitness centres and cosmetics shops.

The result

In two months, the campaign generated 180 leads for consultations and treatments at an average cost of approximately 267 ₽. It also brought in 1,320 new followers, who could then be introduced to the clinic's services, offers and reviews.

Following the campaign, we planned to continue promotion and increase the advertising budget.